Privacy Policy
Last updated: 8 April 2026
At Burton & Wright Opticians, we are committed to protecting your privacy and handling your personal information with care. This Privacy Policy explains what personal data we collect, how we use it, and your rights in relation to that information.
This policy applies to our website: www.burtonandwrightopticians.co.uk
Who We Are
Burton & Wright Opticians is an opticians practice based in Hinckley, offering eye care, frames, lenses, contact lenses, children's eyewear, and sunglasses. :contentReference[oaicite:1]{index=1}
Address:
Burton & Wright Opticians
36 Station Road
Hinckley
Leicestershire
LE10 1AP
Telephone: 01455 637616
What Information We May Collect
We may collect and process the following types of personal information:
- Your name
- Your telephone number
- Your email address
- Your postal address, where relevant
- Information you provide when contacting us through our website or by phone
- Appointment request details
- Information relevant to eye care services, where applicable
- Technical information such as IP address, browser type, and website usage data
How We Use Your Information
We use personal information to:
- Respond to enquiries
- Arrange and manage appointments
- Provide optical and eye care services
- Maintain patient and customer records
- Improve our website and services
- Meet legal, professional, and regulatory obligations
Lawful Basis for Processing
We process personal data only where we have a lawful basis to do so, including:
- Consent – where you have given us permission
- Contract – where processing is necessary to provide services to you
- Legal obligation – where we are required to keep certain records or comply with legal duties
- Legitimate interests – where we have a genuine business reason and your rights do not override it
Special Category Data
In the course of providing eye care services, we may process health-related information. This is treated as special category data and is handled with extra care and appropriate safeguards.
How We Keep Your Information Safe
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.
Access to personal information is limited to those who need it for legitimate business or professional purposes.
How Long We Keep Your Information
We keep personal information only for as long as necessary for the purposes for which it was collected, including to satisfy legal, clinical, accounting, or regulatory requirements.
Who We May Share Your Information With
We may share your personal data where necessary with:
- Professional advisers or service providers who support our business
- Healthcare or regulatory bodies where required
- Legal or government authorities where we are required to do so by law
We do not sell your personal information to third parties.
Cookies and Website Data
Our website may use cookies or similar technologies to help it function properly, understand how visitors use the site, and improve the overall user experience.
You can usually control cookies through your browser settings.
Your Rights
Under UK data protection law, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request erasure of your personal data in certain circumstances
- Request restriction of processing in certain circumstances
- Object to processing in certain circumstances
- Request transfer of your data to another organisation, where applicable
- Withdraw consent where processing is based on consent
Links to Other Websites
Our website may contain links to other websites. Once you leave our site, we are not responsible for the protection and privacy of any information you provide on those websites.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Burton & Wright Opticians
36 Station Road
Hinckley
Leicestershire
LE10 1AP
Telephone: 01455 637616
Complaints
If you are unhappy with how we use your data, we would appreciate the chance to address your concerns first. You also have the right to complain to the Information Commissioner's Office (ICO).
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised update date.