Privacy Policy

Last updated: 16 September 2026

At Burton & Wright Opticians, we are committed to protecting your privacy and handling your personal information with care. This Privacy Policy explains what personal data we collect, how we use it, and your rights in relation to that information.

This policy applies to our website: www.burtonandwrightopticians.co.uk

Who We Are

Burton & Wright Opticians is an opticians practice based in Hinckley, offering eye care, frames, lenses, contact lenses, children's eyewear, and sunglasses.

Address:
Burton & Wright Opticians
36 Station Road
Hinckley
Leicestershire
LE10 1AP

Telephone: 01455 637616

What Information We May Collect

We may collect and process the following types of personal information:

Your name
Your telephone number
Your email address
Your postal address, where relevant
Information you provide when contacting us through our website or by phone
Appointment request details
Information relevant to eye care services, where applicable
Technical information such as IP address, browser type, and website usage data

How We Use Your Information

We use personal information to:

Respond to enquiries
Arrange and manage appointments
Provide optical and eye care services
Maintain patient and customer records
Improve our website and services
Meet legal, professional, and regulatory obligations

Lawful Basis for Processing

We process personal data only where we have a lawful basis to do so, including:

Consent – where you have given us permission
Contract – where processing is necessary to provide services to you
Legal obligation – where we are required to keep certain records or comply with legal duties
Legitimate interests – where we have a genuine business reason and your rights do not override it

Special Category Data

In the course of providing eye care services, we may process health-related information, including information relating to your eyesight, eye health and clinical care. This is special category personal data under UK data protection law.

Where we process health information for the purposes of providing healthcare, diagnosis or treatment, we do so where permitted under applicable data protection law and subject to appropriate confidentiality and security safeguards.

How We Keep Your Information Safe

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.

Access to personal information is limited to those who need it for legitimate business or professional purposes.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes for which it was collected, including to satisfy legal, clinical, accounting, or regulatory requirements.

Who We May Share Your Information With

We may share your personal data where necessary with:

Professional advisers or service providers who support our business
Healthcare or regulatory bodies where required
Legal or government authorities where we are required to do so by law

We do not sell your personal information to third parties.

Cookies and Website Data

Our website uses essential cookies and similar technologies that are necessary for the website to function correctly.

We also use Google Analytics to help us understand how visitors use our website. Google Analytics is only permitted to store analytics cookies on your device after you have given your consent through our cookie consent system.

You can accept or decline analytics cookies when you first visit the website. You can change or withdraw your consent at any time by selecting Cookie Settings at the bottom of the website.

If you withdraw consent, Google Analytics cookies will no longer be used and existing analytics cookies will be removed.

You can also control or delete cookies through your browser settings.

Your Rights

Under UK data protection law, you may have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate or incomplete information
Request erasure of your personal data in certain circumstances
Request restriction of processing in certain circumstances
Object to processing in certain circumstances
Request transfer of your data to another organisation, where applicable
Withdraw consent where processing is based on consent

Links to Other Websites

Our website may contain links to other websites. Once you leave our site, we are not responsible for the protection and privacy of any information you provide on those websites.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Burton & Wright Opticians
36 Station Road
Hinckley
Leicestershire
LE10 1AP

Telephone: 01455 637616

Complaints

If you are unhappy with how we use your data, we would appreciate the chance to address your concerns first. You also have the right to complain to the Information Commissioner's Office (ICO).

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised update date.